Want to customize your own Lincoln, Mercury, Kia, or Ford? With Bruce Walters Ford's build-your-own configurator, you can build or research your new car, and choose all of the options you want. Whether you are looking for a Lincoln MKZ, Mercury Mountaineer, Kia Rio, or Ford Edge, Bruce Walters Ford has it. Once you have built the car of your dreams, call our knowledgeable sales staff at 1-866-877-7889, or apply for financing. Bruce Walters Ford proudly serves the Pikeville, Prestonsburg, Williamson, Jenkins, and Elkhorn City areas.